The SpineAlign has some very nice properties at first glance. It has anti-microbial aspects, temperature regulation and promises to be a luxury mattress without the high price tag. With some pretty grand claims and some seemingly blind faith in their product; we anted to take a closer examination of Dr Loth’s mattress to see if it is quite as good as it is made out to be.
Let’s go into detail over the features to hep us decide if the Spine Align is hot, or not.
Nothing says ‘professional’ like getting a Doctor to endorse and help devise your product. Straight away we are expecting lumbar support or special techniques that allow for better support than most beds. The website also looks professional, the colors are a little blah but the images and information is all there. The one thing that we notice is missing is the dozens of customer reviews we would have expected to find from a big brand bed, but we suspect this says more about how new the model is and less about the actual brand itself. Either that or they are slow to update their website which we simply don’t believe.
Aside from the boring colors the website looks sharp, the bed itself looks like it is built to a sturdy and good looking design and the branding is sleek and on-point. A criticism is that we keep misreading Dr Loth for Dr Sloth, which is a different thing entirely. Besides, it is far too late to change their name now. This is a nice thick mattress that looks promising and has promising advertising to go with it, even though we have never heard of this mattress before we tested it for the review.
We will award the SpineAlign 8 out of 10 for branding. A few more adverts wouldn’t hurt but the angle they have, of having a Dr endorse it, is a tried and tested method for success.