At first glance the Chirofoam mattress certainly seems to put on a good show. It boasts about matching the five key features consumers voted most important in a mattress – but it doesn’t actually go in to detail about what those are while we scroll through. Aside from that slightly strange advertisement we see a clean, red, white and blue website that is about as all American as it can get. This kind of fits the theme since they also give free shipping to the mainland US and Canada.
First impressions of this bed are reasonable. We like the knitted pattern on the bedding and figure it is going to ooze comfort. Let’s take a closer look though, and find out if it lives up to expectations or not.
As we mentioned above the red, white and blue has not gone unnoticed. The logo and photography on the site are very much on trend, professional and representative of a suave end product. We are not huge fans of the way they advertise these five key points and then just leave us hanging. There is a link that explains it farther but that is not the kind of information that a customer should have to hunt for if you wish your product to sell.
Further thoughts on branding is that we have not come across and adverts online or on TV for this mattress, so it does strike us that their marketing campaign might need a little work. That being said the product seems sound and consumers seem very happy with it, so we can only assume that this lack of advertising is down to lack of funding, as opposed to lack of foresight.