Like they explain on their site. You really get a floating feel when laying on the Wright. The memory foam has a faster response than most making it easy to move around and not feel stuck. While you feel that floating feeling you also get very good pressure relief at the same time. This, feel wise is one of my favorite mattresses. You definitely have a higher end feel on the Wright.
Over the years in my stores people are always drawn to the thick, impressive looking mattresses. Generally, taller the better as far as the customers mind goes. At 12″ thick this mattress is an inch thicker than many of the other bed in a box mattresses. A couple inches doesn’t sound like it would make much of a difference, however when you are talking additional premium foam you tend to get better body conformance and less motion transfer.