A few years ago memory foam first became a popular choice in bedding in the mattress world. Sleepers soon realized that a full memory foam bed can get very hot and sticky during the night. Airflow became an issue and customers complained. In response, the industry fought back by improving on an already great design and utilizing cooling gel as an upgrade.
The Zinus Memory foam Mattress is Seoul firm Zinus’ answer to this. Although this is not an all-American firm it does provide a vast array of mattresses that we have loved so far; so we are excited to see how their cooling gel mattress stacks up against the rest.
Let’s examine the finer points of the Zinus Cooling mattress and find out what customers are saying, what we find and how the internet is reacting.
Zinus have a pretty good branding game. Their website is easy to navigate and their color scheme, wording, features and USP’s are all on display exactly where you want them to be. Although their digital marketing campaign isn’t quite so top-notch as some of the bigger brands; they do make up for it with a quirky review system based on Instagram photos. We like that this particular mattress includes it’s verified purchaser reviews on the page itself as this promotes transparency and allows us to trust them that little bit more.
Zinus are an eastern brand with multiple factories and storage houses that allow them to ship in bulk to their area of choice. This means that although the brand comes from the east you won’t be waiting three months for your mattress to arrive. Zinus have a sleek feel despite offering bargain prices a lot of the time – but they are able to keep costs so low because they manufacture in China where the materials cost less. Although this isn’t a great sustainability model it does mean you get a high end mattress for a very affordable price.